Every now and then a new concept spreads like wildfire and is soon adopted at scale by organisations and professionals within a given domain. This is a scenario that seems to be especially prevalent within professional sport and the performance sciences in general. Initially early adopters are drawn in by an appealing message and a story that they find compelling. As the idea gathers steam, the growing uptake seems as much motivated by anxiety and the sense that ‘everybody else seems to be into this, so perhaps I should be too’. In due course the concept becomes firmly established and its legitimacy is widely accepted. For those caught up by this wave (or mown down by it) this all seems to occur with dizzying speed. All of this speaks to the captivating effects of ideas and the power of narratives. It also begs the question how might we avoid being taken captive and resist being swept up by the tide. Even once the wave has subsided, these events leave in their wake a detritus of zombie ideas that we as leaders, coaches and practitioners must navigate thereafter.
Tackling Innovation in Elite Sport
An outsider’s view of elite and professional sport tends to assume that these environment are constantly engaged in ‘pushing the envelope’ in the relentless pursuit of better. The situation in reality tends to be quite different. Conventions and the pressure to conform to what others are doing have a powerful pull. Paradoxically the resistance to exploration and barriers to innovation are often more pronounced the highest level. Especially within professional sport those involved are acutely aware that their position is highly prized and job security at a premium. These conditions are naturally not conducive to taking risks or moving beyond the tried and tested. All of this helps to explain the abundant examples demonstrating that opportunities remain to gain significant competitive advantages and even some easy wins
Diversity and Inclusion in Elite Sport
Elite sport is not immune to shifts in cultural norms and conventions in wider society. The number of diversity and inclusion roles have increased 60% in the UK over the past five years, and this has started to be mirrored in sporting organisations. The governance and national sport systems for Olympic sports are government funded, so it perhaps unsurprising that these organisations might be prompted to adopt policy that is becoming the norm in other sectors. That said, professional sports have also begun to follow this trend, notably in the US. In this post we consider what diversity and inclusion means in the context of sport at elite level.
Honing Professional Judgement and Decision-Making
Coaching is characterised as a judgement and decision making process. Practitioners and indeed most professionals who work in human performance are de facto coaches of humans. As such, the quest that unites coaches in different sports and practitioners across disciplines is to develop our professional judgement and our ability to make better choices and decisions over time. There is no endpoint to this journey and so the need to continually hone our judgement and decision making applies irrespective of what stage we are might be at in our career. That said, the question of how we best develop these skills for practitioners at the start of their career versus catering for these aspects in continuing professional development thereafter will likely require different solutions.
Beyond the Bubble: The Utility of a Neutral Third Party
One of the problems with our natural preference for those who think as we do is the tendency to find ourselves in an echo chamber. Leaders can of course combat this by recruiting for cognitive diversity, but even within a diverse group our thinking inevitably tends to become socialised as a natural consequence of spending time in the company of the same group of people. Our colleagues will also to some degree share the same biases and are subject to the conventions that are inherent to the sport. Professional sport in particular is a bubble - at present quite literally, but even under usual circumstances. It follows that it is important that we escape the bubble periodically. A related countermeasure is to strategically enlist a neutral third party to break up the usual routine and expose team members to perspectives from outside the bubble at regular intervals. Engaging with an outsider can serve a performance staff in a number of different ways as we will explore.