Every now and then a new concept spreads like wildfire and is soon adopted at scale by organisations and professionals within a given domain. This is a scenario that seems to be especially prevalent within professional sport and the performance sciences in general. Initially early adopters are drawn in by an appealing message and a story that they find compelling. As the idea gathers steam, the growing uptake seems as much motivated by anxiety and the sense that ‘everybody else seems to be into this, so perhaps I should be too’. In due course the concept becomes firmly established and its legitimacy is widely accepted. For those caught up by this wave (or mown down by it) this all seems to occur with dizzying speed. All of this speaks to the captivating effects of ideas and the power of narratives. It also begs the question how might we avoid being taken captive and resist being swept up by the tide. Even once the wave has subsided, these events leave in their wake a detritus of zombie ideas that we as leaders, coaches and practitioners must navigate thereafter.
Where Do We Draw the Line in Elite Sport?
Recent scandals, including multiple allegations and criminal cases of serious abuse, have rocked sport around the world. Arguably the most egregious example is the case of USA gymnastics, which should serve as a cautionary tale for everybody involved in sport at all levels. Against this backdrop, there has been something of an avalanche of allegations of bullying and improper conduct that are presently playing out in the public sphere. In turn, this has prompted calls for national sporting bodies to be less obsessively driven by winning medals. The perils of the ‘winning at all costs’ mentality have been cited as the reason behind the toxic environments and climate of fear that has been alleged in multiple sports, notably in the investigations that are presently ongoing within the UK. But of course winning on the world stage does come at a cost, both financial and personal. So where should we draw the line?