Solution

Tackling Innovation in Elite Sport

Tackling Innovation in Elite Sport

An outsider’s view of elite and professional sport tends to assume that these environment are constantly engaged in ‘pushing the envelope’ in the relentless pursuit of better. The situation in reality tends to be quite different. Conventions and the pressure to conform to what others are doing have a powerful pull. Paradoxically the resistance to exploration and barriers to innovation are often more pronounced the highest level. Especially within professional sport those involved are acutely aware that their position is highly prized and job security at a premium. These conditions are naturally not conducive to taking risks or moving beyond the tried and tested. All of this helps to explain the abundant examples demonstrating that opportunities remain to gain significant competitive advantages and even some easy wins