An outsider’s view of elite and professional sport tends to assume that these environment are constantly engaged in ‘pushing the envelope’ in the relentless pursuit of better. The situation in reality tends to be quite different. Conventions and the pressure to conform to what others are doing have a powerful pull. Paradoxically the resistance to exploration and barriers to innovation are often more pronounced the highest level. Especially within professional sport those involved are acutely aware that their position is highly prized and job security at a premium. These conditions are naturally not conducive to taking risks or moving beyond the tried and tested. All of this helps to explain the abundant examples demonstrating that opportunities remain to gain significant competitive advantages and even some easy wins
Realities of 'Performance Consulting'
It is increasingly prevalent for forward-thinking individuals within various organisations to seek insights from other domains and explore novel practices that have been applied with success elsewhere. Coming in as an outsider also allows the separation and distance that is necessary to offer an objective assessment of where things currently stand. In either scenario it is becoming more widely recognised that there is merit in seeking out different perspectives. A different way of considering the problem naturally opens up new possibilities for solutions. One route to achieving this cognitive diversity is via recruitment and employing individuals different backgrounds importing expertise from overseas bring experiences from other sports. An alternative strategy as we will explore is to engage individuals in a consulting capacity.