Elite sport is not immune to shifts in cultural norms and conventions in wider society. The number of diversity and inclusion roles have increased 60% in the UK over the past five years, and this has started to be mirrored in sporting organisations. The governance and national sport systems for Olympic sports are government funded, so it perhaps unsurprising that these organisations might be prompted to adopt policy that is becoming the norm in other sectors. That said, professional sports have also begun to follow this trend, notably in the US. In this post we consider what diversity and inclusion means in the context of sport at elite level.
Realities of 'Performance Consulting'
It is increasingly prevalent for forward-thinking individuals within various organisations to seek insights from other domains and explore novel practices that have been applied with success elsewhere. Coming in as an outsider also allows the separation and distance that is necessary to offer an objective assessment of where things currently stand. In either scenario it is becoming more widely recognised that there is merit in seeking out different perspectives. A different way of considering the problem naturally opens up new possibilities for solutions. One route to achieving this cognitive diversity is via recruitment and employing individuals different backgrounds importing expertise from overseas bring experiences from other sports. An alternative strategy as we will explore is to engage individuals in a consulting capacity.