Coaching is characterised as a judgement and decision making process. Practitioners and indeed most professionals who work in human performance are de facto coaches of humans. As such, the quest that unites coaches in different sports and practitioners across disciplines is to develop our professional judgement and our ability to make better choices and decisions over time. There is no endpoint to this journey and so the need to continually hone our judgement and decision making applies irrespective of what stage we are might be at in our career. That said, the question of how we best develop these skills for practitioners at the start of their career versus catering for these aspects in continuing professional development thereafter will likely require different solutions.