Industry

Rejecting the Industry

Rejecting the Industry

Practitioners across different domains will be familiar with their field of practice being referred to as an 'industry'. We frequently hear mention of the strength and conditioning industry, the sports physiotherapy industry, even the sports coaching industry. In this post we consider these trends for terming our professions in this way, and explore why an 'industry approach' might be problematic. From these discussions we can attempt to plot a path back to cultivating our craft, and restoring pride in our chosen profession by rejecting this ‘industry’ mindset.